A tag that decides where it goes
Every tap runs through the same short pipeline: find the tag, evaluate its rules, land on a destination, record the tap. Everything below is a layer on that.
Rules, evaluated in order
A tag always has a default destination. Rules sit above it and win when they match — so a tag is never broken, only redirected.
Default destination
The floor. Always present, always valid, and the only rule that cannot be deleted.
Time of day and day of week
Evaluated in your own timezone, so business hours mean what you think they mean.
Visitor country
Resolved from the connection at tap time. No location permission prompt, no app.
- Weekdays, 09:00–17:00
- /book-a-time
- Outside those hours
- /leave-a-message
- Tapped in Australia
- /au/contact
- Everyone else
- /welcome
Taps this week
843Busiest day: Friday, 208 taps
- New Zealand
- 62%
- Australia
- 24%
- Other
- 14%
Sample data
Counted, not tracked
Each tap records the tag, the time, the country and the device class. That is the whole record — there is no visitor identity to join it back to.
Taps over time
Per tag and across the account, so you can tell a busy placement from a dead one.
Country breakdown
The same signal the routing rules use, shown as a ranked list rather than a map.
Device class
Enough to know whether a placement is reaching phones, and nothing more specific.
No personal data
No cookies, no fingerprint, no identifier that survives the redirect.
The destination can live here too
A tap does not have to leave for someone else's website.
Documents
Serve a brochure, menu or brand book from the tap. Rendered page by page in the browser, not downloaded.
Promo player
Point a tag at a short sequence of promotional media instead of a single static page.
QR alongside NFC
Every tag has a matching QR code, so a phone that cannot tap can still reach the same destination.
When a tap should be worth something
Promotions, prizes and the people who hand them out.
Campaigns behind a tap
Attach a campaign to a tag and the tap becomes an entry point rather than a redirect.
Finite prize draws
Prizes are real and limited, so the draw is written to stay correct when many people tap at once.
Team access
Invite colleagues to redeem prizes without handing over the keys to the whole account.
Point your first tag today
The free plan covers ten tags and a default destination each — enough to write a chip and see the whole loop work.